Investor behaviour & attitudes in 2014
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New research from Aviva shows that the tide is turning in people’s attitude to the Irish economy, and also increased confidence in their ability to save for the future. The research, undertaken by RedC on behalf of Aviva used a quantitative approach to find out people’s attitudes to a range of issues concerning them – their attitude to risk, their financial and economic outlook, their past investment behaviour and their rationale in the investment process.
Some of the highlights of the research include:
- 78% of respondents believed that it’s important for an investment decision to be based on the advice of an independent qualified adviser
- 45% feel that investments are ‘really confusing’ – thus strengthening the need for independent financial advice
- 97% said the most important factor in choosing an investment would be its’ ability to 'beat the bank'
There is a lot more interesting information within the research. We produced an article in the last issue of PIBA 'The Broker' magazine, and if you missed it, you can read the full article here.
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